Never get tired of watching/hearing Einar Örn riff fluxus-like across the The Sugarcubes pop moments or Bjork obviously singing at an opposite spectrum. Seems odd to say, but a 1988 live video of the group was a crucial point in the ol' upbringing. Einar's grunt trumpet style and constant mash mouth observations seemed otherworldy.
Watching the 12 videos on The Sugarcubes' no-frills collection The DVD reminded me how uncomfortable they all seemed to be acting like a pop band -- which is what everyone wanted of them, probably, except them. From memory, it seemed hard to take anything past their '88 debut Life Is Good, let alone the videos that went along with "Planet" or "Eat the Menu." Though now, each video seems planted with some darkly hued Icelandic humor at the expense of everyone else, Americans and Brits, mostly. The absurdity of most shots -- the clothes, giant props, like in "Hit," feels like the group knew things weren't going to last forever. Óskar Jónasson's low-budget "Motorcrash" will always be a favorite, with the group watching the Reykjavik car wreck, staggering around with amnesia and Magga Ornolfsdottir looking totally dazed.
The one-off joint between Jesus & Mary Chain and Bjork would've made a great vid-single as a 'remix' for "Birthday," as it was a 7" B-side in '89. The Reid's Psycocandy-era videos shoulda been the direction 'Cubes went for....
The Sugarcubes with The Jesus & Mary Chain - Christmas Eve